Dr. Nature

Dr. Nature
Development of Baby Skin Care Brand
CONTENTS
Background
- Company Introduction
- Problem Identification

2. External Analysis
Market Analysis
- Competitor Analysis
- Consumer Analysis
- Growth Prospect

3. Brand Development
- Brand Identity
- Core Values
- Products
4. Marketing Strategy
- Channel
- Promotion
- Communication Strategy

5. Expected Results and Conclusion
1.1 Company Introduction
Biggest cosmetic company in South Korea, with 39% market share (1st)

Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)

Wide range of brands and diverse product lineup, with about 30 brands

Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter

Overseas expansion, in more than 10 countries, from France, China, Singapore to the U.S.

1.2 Problem Identification
1. Background
1.2 Problem Identification
1. Background
1.2 Problem Identification
1. Background
....

[pptx/pdf]Dr. Nature