Chasm_Marketing1

CHASM MARKETING
What is CHASM
TECHNOLOGY ADOPTION LIFECYCLE
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Chasm High-tech product

Continuous Innovation

Discontinuous Innovation
- Most high-tech products
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What is Chasm marketing
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
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Example Selection : Why
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Example Selection : Why
Similarity of reasons
why they experienced ‘Chasm’
Analyzing both cases comes up to overcoming strategies
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RFID Suffered from Chasm

Radio Frequency Identification (“Chips, Tags”)

Advanced AIDC(Automatic Identification and Data Capture) Technology compared to Barcode




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Short comparison with Current Bar-code system
Then, why is it stuck to chasm
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RFID Suffered from Chasm
① Costs

- High installation costs for infrastructure
(computer systems, databases, readers, etc.)

- Tag cost is relatively expensive(up to $10)

② Utility

- Technical problem

- No united global standard

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[pptx/pdf]Chasm_Marketing1