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Apple. Inc

Contents

◈ History

◈ Mission Statement

◈ About CEO

◈ Current Products

◈ S T P Strategy of iPod

◈ Marketing Mix Strategy

◈ Competitors

◈ Expanding into Korea market

◈ Recent Issues

◈ Conclusion
[ History ]

1976 Steve Jobs and Steve Wozniak finish work on a preassembled computer circuit board. It has no product keyboard, case, sound, or graphics. They call it the Apple 1. Wozniak and Jobs form the Apple Computer Company.

1977 Apple Computer is incorporated by Jobs, Wozniak and their new partner and chairman, Mike Markkula. Also, Michael Scott accepts the position of Apple s president and Scott becomes a driving force behind Apple during its fastest growing years. The Apple II is released. It includes 4K of standard memory, and comes equipped with two game paddles and a demo cassette.

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