LGe,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

International Marketing

Subject : LG Electronic Mobile Part

INDEX

1. Overview

1.1 Current situation of LGE mobile situation
1.2 SWOT Analysis

2. LG Mobile s Performance

2.1 Lack of flagship model
2.2 Lack of brand equity
2.3 Insufficient Software(Apps, OS) service support
2.4 Communication problems

3. Conclusion

3.1 Suggestion
3.2 Expected effect and future situation

1. Overview

1.1 Current situation of LGE Mobile division

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[docx/pdf]LGe,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p