힘내라_커피빈

힘내라 커피빈!

- Contents -
Ⅰ.서 론
1. 기업 선정 이유 및 내용 개요····················4

Ⅱ.본 론
1. 기업 소개
1.1 커피빈······························5
1.2 스타벅스····························6
2. 산업 분석
2.1 환경분석
2.1.1 내부 환경 분석·························6
2.1.2 외부 환경 분석·························8
3. 현재 마케팅 전략
3.1. 4P’s Mix Strategy·······················12
3.2. STP Strategy··························16
3.3. SWOT 분석···························18

Ⅲ. 결 론
4. 향후 마케팅 전략 방향
4.1. SWOT Strategy·························20
4.2 향후 마케팅 전략 방향······················20

Ⅳ. 참고 문헌

Ⅴ. 그림 목차
-그림 1-1·······························5
-그림 1-2·······························12
-그림 1-3·······························14
-그림 1-4·······························14
-그림 1-5·······························15
-그림 1-6·······························16
-그림 1-7·······························17
-그림 1-8·······························18
-그림 1-9·······························21
....

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