커피경제론

Agenda
Industry Analysis
International Expansion of HT
Strategy Recommendation for HT
CAFE MONTMA
Agenda
Introduction
Problem Objective
Diagnosis the Way Forward
Conclusion
CAFE MONTMA
‘2011 BUSS252 Marketing Research
1. Introduction
Patissier Montma Cafeteria

Location_ Basement of Anam Stat.
Open : Late 2009
Type: Window Bakery

Products
Bakery, Cookie, Beverage, Cafe
Franchise Bakery
‘2011 BUSS252 Marketing Research
Customer
Segments Target: Figured out from Observation

1. Introduction
Customer Segments : 5 categorized segment
(Criteria: Product type, age, usage time)
According to the Manager saying, KU students takes highest portion of Sales
Performed two times; 8:30 ~ 9:30 am 0n November 11th 5:00~6:00 pm on November 11th
Source_ Observation
‘2011 BUSS252 Marketing Research
As a result,
Main Target is

Students of KU
Using Anam Station
For communation
Introduction
....

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