마케팅_자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Contents

1. Environment Analysis

2. STP

3. Competitors

4. Marketing Strategies

5. Conclusion

Start!
Over supplier competition market

Consumer’s various of higher desire

1. Sensitive of fast fashion
2. The pursuit of personal style
3. Enjoy of culture life

So. Our concept is convergence fashion shop

Environment Analysis
Lead the fashion concept SPA( Specialty store retailer of Private label Apparel)
unique item attracting each other personal
Cafe exhibition makes a culture space
Fast
Unique style
Cafe Exhibition
Concept
Environment Analysis
Why’s SPA

Recent trend of fashion business
-] SPA BRAND’S GOLDEN AGE

SPA (Specialty retailer of private label apparel) :
Under the One plan makes design, produce, distribution, sales =] Total process
Offer the low price , various trendy product to consumer
So, young people prefer to SPA brand
SPA benchmarking
Multishop Benchmarking
....

[ppt/pdf]마케팅_자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p