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COMPANY CASE
TOYOTA PRIUS :
LEADING A WAVE OF HYBRIDS
Prologue
A hybrid vehicle is a vehicle that uses
two or more distinct power sources
to move the vehicle.
Hybrid
The term most commonly refers to hybrid electric vehicles (HEVs), which combine an internal combustion engine
and one or more electric motors.
Hybrid
Prologue
Honda successfully introduced the “Insight”
Toyota closely followed
Americans love their cars.
Don’t expect a small, hybrid vehicle to sell well.
But
The Nuts and Bolts of the Prius
Combination a gas engine with an electric motor
Prius does not make noise
The Nuts and Bolts of the Prius
The Original Prius
Small, cramped compact, dull design
114 horsepower
(70 from gas engine, 22 from electric motor)
The Nuts and Bolts of the Prius
The Second-generation Prius
A modest power increase
An increase in fuel efficiency
Much better looking (Asian-inspired design seek)
Seven colors
Interior : roomy practical
Expensive touches
(7inch energy monitor
touch screen)
A Runaway Success
....

[ppt/pdf]도요타프리우스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p