교보문고

KYOBO BOOKS :
Crisis Opportunity

12. 07

1

Contents

Market trend and Current state of Kyobo
with BCG Matrix

Problem recognition Objective development

Strategy Formulation
corporate, competitive, and functional strategy

Summary

2

Contents

Market trend and Current state of Kyobo
with BCG Matrix

Problem recognition Objective development

Strategy Formulation
Corporate, competitive, and functional Strategy

Summary

3

1. Market trend and Current state of Kyobo books
17.6%
(mil KRW)
Korean book market
Shrinking
Maturing
Fast-growing
4
Yes24 established in 1999

B N, Borders
KYOBO, JONGRO, YP
Amazon.com established in 1995
KOREA
U.S.A
History of book industry
1. Market trend and Current state of Kyobo books
5

Borders’ bankruptcy
The 2nd largest
Bookstore in U.S.
2011 January and February
Growth rate of book sales
202.3 %
27 %
No.1 Format
Growth rate
e-Book proportion
e-Book dominates
U.S. book market
Ranked at the
As of 2011. February
....

[pptx/pdf]교보문고