Marketing

Member Intro
Purpose
Concepts
Hypotheses
Methodology
Discussion
Conclusion and Understanding
1.
2.
3.
4.
5.
6.
7.
Before start presentation
3. Concepts
THEORETICAL
FRAMEWORK
The role of price
and price knowledge
in the act of purchase
Children
as economic agents
Influence of
price presentations
on perception and demand
123
Role of prices and price knowledge
in the purchasing process

EXPENSIVE
Good
quality
INEXPENSIVE less good quality
Role of prices and price knowledge
in the purchasing process

“Although they have low price knowledge,
price is important factor”
Q:Do you know how much is a Black Sin noodle
It’s
1,450won
I don’t know exactly.
But I think it’s
between
1300~1500won
Price recall Price recognition
Relative
price knowledge
Cumulative stages
in the learning
Real actor
in the economy
Price,
its appearance as number
￦
123
Influence of price presentations on consumer perception and demand

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[pptx/pdf]Marketing