Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Contents
1. Description
2. Situational analysis
3. Marketing issues strategies
4. Summary
1. Description of Heineken
Heineken has wide international presence through a global network of distributors and breweries.
About Heineken
1. Description of Heineken
Make People want to drink beer in corporate social and sentimental environment by offering the best beer.
Mission statement
To accelerate sustainable top-line growth.
To accelerate efficiency and cost reduction.
To speed up implementation: we commit to faster decision making and execution.
To focus on those markets where we believe we can win.
Company objectives
1. Description of Heineken
Core values
1. Description of Heineken
2. Situational analysis
Current products
Heineken Bottle
Heineken
Draught Keg
Heineken Dark
....

[pptx/pdf]Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p