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전체
(검색결과 약 2,369개 중 10페이지)
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| 1984년 설립된 PC 제조 없체중간상인을 거치지 않는 직접 판매 형식
원하는 사양 선택을 통한 고객 욕구 충족
고객 맞춤형 1:1 마케팅
델컴퓨터의 고민 93년 설립 이후 최초로 적자 매출 위주의 전략을 버리고 고객위주의 전략 전환 고객의 다양한 욕구 충족을 위한온라인을 통한 주문생산 실시 중간유통과정을 생략한 직판모델을 통해고객이 원하는 제품을 제조, 직접 전달
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| Marketing Management
Final Summary Report
Reinforcement in Cafe bene s Positioning
Reinforcement in Cafe bene s Positioning
- Contents -
1. Introduction - Company Description : Cafe bene
2. Analysis for Reinforcing Positioning of Caffe bene
- Coffee Market Analysis
- Competition Market Analysis
- Consumer Analysis
- 4P Analysis
- SWOT Analysis
- STP Analysis
3. Rea.. |
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| KTF Possibility of no.2
Contents
Market analysis
SWOT analysis
Objective, Rationale
Theoretical evidence
Strategies
About KTF..
History of KTF
1996. Acquired PCS business rights
Held inaugural meeting of KTF Freetel Co. Ltd.
2001. KTF subscribers exceeded 10 million,
Signed merger agreement between KTF and KTI.COM
It has concentrated on the mobile E-commerce an.. |
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| 서비스 마케팅
Ch.2 Positioning Services in Competitive Markets
Contents
Focus Underlies The Search For Competitive Advantage
Market Segmentation Forms The Basis For Focused Strategies
Positioning Distinguishes A Brand From Its Competitors
Conduct Internal, Market, And Competitor Analyses
Use Positioning Maps To Plot Competitive Strategy
Competitive Positioning Can Be Change.. |
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마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례분석, ( 12Pages ) |
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| Marketing Environment
Contents
Marketing Environment
Definition
Smartphone
Environmental Changes
Smartphone Positioning
Apple
Nokia
LG
1. Definition
Marketing Environment
Companies
2. Changes in Mobile Phone
a. What is a Smartphone
Voice and SMS oriented
Poor multimedia performance
3rd party apps are unavailable
Support Wi-Fi, Bluetooth
Strong multimedia performance
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ceo ( 14Pages ) |
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| 1. CEO
Hi My name is LEE HAN HO. I m in charge of CEO in our company.
I m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural.. |
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| 마케팅 Marketing
제품 가격 책정에 따른 마케팅 전략
product line pricing
optional - product price
captive - product pricing
by - product pricing
product bundle pricing
Introduction
Index
Conclusion
Demonstrate our subject
Main subject
Q A
Contents
Using the categories found in Table, find an advertisement that illustrates each of thestrategies.
Demonstrate why the advert.. |
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소셜커머스,지금샵,공동구매,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 ( 26Pages ) |
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| Social commerce
contents
소셜커머스란
G-old #
Marketing
Strategy
Conclusion
전자상거래의 일종
반값 할인 쇼핑몰
소셜 미디어
온라인 미디어
소셜 네트워킹
소셜커머스
G-old #
Marketing
Strategy
Conclusion
소셜커머스
G-old #
Strategy
Conclusion
Strategy
Maketing
Conclusion
Strategy
Background
지금샵
Case
Alternative
Conclusion
소셜커머스
G-old #
Marketing
Strategy
Conclusion
소셜.. |
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마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 31Pages ) |
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| 신라면 블랙
Index
- Introduction of NONGSHIM 신라면블랙
- Feature of 라면 industry
Market analysis
SWOT analysis
STP strategy
4P strategy
Problems (Failure factors)
Successful Competitor
Intro
NONGSHIM
NONGSHIM is Korean
famous food maker
신라면 블랙 is the premium product which contain cow bone.
- Low profit margin
- Fixed market
- substitutional goods
Low profit.. |
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| 일반인의 눈에는
단지 화장품 회사
우리에겐
새로운 발돋음
Thinking
HALAL 雪花秀
A m o r e P a c i f i c
C o r p o r a t i o n
Innovation
Is
i. Market Analysis
ii. Consumer Analysis
iii. Product Analysis
iv. Marketing
v. Scenario Expected Effect
Market Analysis
What is HALAL
할랄
-신이 허락한 것
할랄인증
-이슬람 율법에 맞는 제품 확인
-세계적 인지도 높은 말레이시아
H.. |
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스포츠마케팅-sk,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 31Pages ) |
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| Marketing of SK wvyerns
Contents
Baseball club marketing why important
2006 WBC Semi final
2009 WBC Second place
2008 Olympic champion
Baseball club marketing why important
Baseball team marketing why important
Problem of baseball club marketing
Official record is surplus
In fact, it is deficit
but
A form of Korea baseball club
Most of clubs are owned
by major corpo.. |
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Cold Stone Cremery,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 25Pages ) |
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| Cold Stone CreameryThe Ultimate Ice Cream Experience
Contents
Market Analysis
S-T-P
4P
Marketing Strategy
Suggestions
Environment
As quality of life improves,
people started to enjoy dessert
Premium ice cream market
Market Analysis
Company
Cold Stone Creamery
The ice cream is mixed with
many types of different flavors of
the customer’s desire
on an actual.. |
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| 시장 세분화
Market Segmentation
1. 토론문제 Ⅰ
1-1. 대륙별 화장품 선호제품
1-2. 국가별 화장품 유형점유율
1-3. 국가별 여성들의 미용에 대한 관심과 화장품 선호도
2. 토론문제 Ⅱ
2-1. Estee Lauder 기업소개
2-2. 중국의 화장품시장 현황
2-3. Estee Lauder의 중국시장 공략
2-4. 결론
3. 토론문제 Ⅲ
3-1. 시세이도 기업소개
3-2. 아시아시장 감성기술 마케팅 성공사례
3-3. 결론
Contents
Mar.. |
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| 삼다수의
유럽진출 방안
- Water Is Not A Jewel But A life
Ⅰ. Background and Problem
1. Marketing Audit
1) 삼다수란
2) Competitive situation
3) Customers
4) Macroenvironment situation
2. Problem Identification
Ⅱ. Market Analysis and Research
1. The current marketing mix
1) Product situation
2) Promotion situation
3) Price situation
4) Place situation
2. SWOT Anal.. |
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| 2004년 Anti-Virus 시장 전망
2004.1.28
1
Worldwide Anti-Virus Market
Source : IDC (July, 2003)
2
Worldwide Server Gateway AV Market
Source : IDC (July, 2003)
3
Korean Anti-Virus Market
Source : KISA (12, 2003)
Source :IDC
(*) SCM : Secure Content Management
4
악성코드 피해 건수
Source : AhnLab, Inc.(2003.12)
5
악성코드 동향
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