컨벤션참가동기개최지속성만족및재참가의도간의영향관계

컨벤션 참가동기, 개최지속성, 만족 및 재참가 의도간의 영향관계
The Effect Relations in the Motivation of Attending at Convention, the Attributes of Convention Site, Satisfaction and Intention to Re-attend

주현식*1)
Joo, Hyun-Sik

Abstract

The purpose of this study is to examine the choice of convention site as the participant who attend in convention practically, not a professional planner that is, this study intend to find out whether the motive of attending at convention influence the attributes of convention site, satisfaction and intention to re-attend or not. To achieve this aim, the hypothesis which based on the existing result of the study on the motive of attending at convention, the attributes of convention site, satisfaction and intention to re-attend is made up and to verify this substantially, I surveyed the questions which 305 participants answered.
The following is the summary on the result of this study.
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[hwp/pdf]컨벤션참가동기개최지속성만족및재참가의도간의영향관계