[경영학] 미샤(MISSHA)

현대기업의이해 6조
[ MISSHA First CF ]
현대기업의이해 6조

Analysis of
MISSHA s
competitive
strategy
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현대기업의이해 6조
Select Motives
Missha is the first on-line cosmetics brand in Korea.
They have 1900000 members on-line. And their products are loved by customers, because their low cost and fine quality.

The advent of Missha is certainly create a sensation in cosmetics business. Hence, we choice Missha that renovate structure of distribution, appeal price of removed bubble to customers and succeed in business used internet. Then we will learn their strategy of marketing.
현대기업의이해 6조
Goal
Cosmetics are functional products as the necessary of life, so they remove bubble of price.

Communication with on-line off-line.
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Vision and Idea ofmanagement
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[ppt/pdf][경영학] 미샤(MISSHA)